category links
1. Preparing for your web design project
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Paid Discovery: A Low-Risk Way to Start a Website Project (And Test the Fit)
If you’re not 100% sure what your website project will actually involve, you’re not alone. What looks like a straightforward…
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What It Really Costs to Run a WordPress Website in 2026
Now that we have fully eased into 2026 I thought it was time to look again at the costs of…
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The Lightweight Business Plan: Four Questions That Actually Matter
Most business plans are destined for a desk drawer or to sit at the bottom of an in tray. You…
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10 Concerns When Hiring a WordPress Web Designer
Introduction Choosing the right WordPress web designer is an essential step toward creating a website that not only looks great…
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Web Design Terminology Explained: A Comprehensive Glossary
Unfortunately in the world of web design it is true that both web designers and businesses can use terms and…
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Always on Call: The Perks of having a Web Designer on Retainer
Blog Audio: Read/listen time: 8 minutes If you carry out any part of your business activity online, which you probably…
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Crafting an Effective Web Design Brief: A Step-by-Step Guide
Blog Audio: Read/listen time: 22 minutes You may be working on an exciting new web project, an existing website, or…
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The Double-Edged Sword: Balancing Web Design Costs and Research
Blog Audio: Read/listen time: 13 minutes I have met very few clients that ‘like’ paying for research or discovery works.…
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Behind the Numbers: The Budget Conversation in Web Design
Blog Audio: Read/listen time: 10 minutes I’m sure you have experienced it, you approach a bunch of web designers or…
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The Perfect Match: A Guide to Hiring Your Dream Web Designer
Blog Audio: Read/listen time: 11.5 minutes Summary Finding a good web designer, developer or a competent person to maintain your…
2. Designing and building your website
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Building and Maintaining Website Forms That Handle Sensitive Data
Someone in your organisation needs a form added to your website. It might be for enquiries, applications, registrations, or internal…
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Should You Buy Multiple Domains for Local SEO?(updated)
If you’re thinking about buying extra domains like “keyword + town” to rank in more places, you’re not daft. You’ve…
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10 Concerns When Hiring a WordPress Web Designer
Introduction Choosing the right WordPress web designer is an essential step toward creating a website that not only looks great…
-
Web Design Terminology Explained: A Comprehensive Glossary
Unfortunately in the world of web design it is true that both web designers and businesses can use terms and…
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Rethinking Your Website Portfolio: Is It Helping or Hurting Your Business?
Blog Audio: Read/listen time: 8 minutes In a departure from the regular ‘how-to’ kind of blog posts that I write,…
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Harmony in Design: Five Ways to a Happier and Productive Web Designer
Blog Audio: Read/listen time: 15 minutes My name is Paul Edwards, I am a Web Consultant and Frontend Developer…
3. Website Management & Consultancy
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A day in website management: the work clients don’t always see
Some days start with a neat task list. This wasn’t one of them. I got into work on Monday morning…
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The Uncanny Valley of Voice: How Realistic AI Audio Undermines Trust
I was listening to a podcast recently from someone whose voice I know well. Nothing was obviously wrong. The content…
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Small browser share, big impact: Why “small %” is the wrong mindset
It’s “only 2–3% of users” … until you realise it’s a conversion leak I had a conversation recently with someone…
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Paid Discovery: A Low-Risk Way to Start a Website Project (And Test the Fit)
If you’re not 100% sure what your website project will actually involve, you’re not alone. What looks like a straightforward…
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Building and Maintaining Website Forms That Handle Sensitive Data
Someone in your organisation needs a form added to your website. It might be for enquiries, applications, registrations, or internal…
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What is SERP volatility and what should you do about it?
If you work anywhere near digital marketing or website management, you’ll probably know this feeling. One week Google sends you…
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Should You Buy Multiple Domains for Local SEO?(updated)
If you’re thinking about buying extra domains like “keyword + town” to rank in more places, you’re not daft. You’ve…
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The Six Types of SEO: Which Does Your Website Need in 2026?
If you’ve ever asked an agency or freelancer for “SEO help” and ended up walking away with what feels like…
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Stop writing about values and start writing about how you actually work
I recently gave feedback to someone who was rewriting their vision, mission, and values. The draft wasn’t bad at all.…
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What It Really Costs to Run a WordPress Website in 2026
Now that we have fully eased into 2026 I thought it was time to look again at the costs of…
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Web Design’s Three Phases (And Where They Go Wrong)
Hiring someone to build a website should be straightforward, shouldn’t it? You know what you want, they know how to…
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Decision Filters: How to Build a System That Tells You When to Say Yes
In a previous post, I walked through a four-part business definition framework. Values, Purpose, Mission, and Vision and the four…
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Why I Abandoned My Cart (And 34% of Your Customers Do Too)
I had invested quite a considerable amount of time into finding an item I wanted to purchase. Eventually I found…
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Switching AI Tools: Let’s discuss knowledge management
Apparently, over a billion people are now using AI tools. I do too and if you’re reading this, you’re also…
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The Lightweight Business Plan: Four Questions That Actually Matter
Most business plans are destined for a desk drawer or to sit at the bottom of an in tray. You…
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Boost Your Brand Voice with a Confidence Sheet
Blog Audio: Read/listen time: 10 mins Introduction Let me ask you something, do you think you have a good handle…
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Rethinking Brand Guidelines: From Tick-Box Exercise to Actionable Toolkit
Blog Audio: Read/listen time: 10 mins Why Most Brand Guidelines Fall Short and How to Fix Yours Brand guidelines are…
4. Website aftercare and improvement
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A day in website management: the work clients don’t always see
Some days start with a neat task list. This wasn’t one of them. I got into work on Monday morning…
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Does your website help AI understand your business?
AI search is changing how people find businesses like yours online. Instead of going straight to Google, doing a search,…
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Small browser share, big impact: Why “small %” is the wrong mindset
It’s “only 2–3% of users” … until you realise it’s a conversion leak I had a conversation recently with someone…
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Building and Maintaining Website Forms That Handle Sensitive Data
Someone in your organisation needs a form added to your website. It might be for enquiries, applications, registrations, or internal…
-
What is SERP volatility and what should you do about it?
If you work anywhere near digital marketing or website management, you’ll probably know this feeling. One week Google sends you…
-
Should You Buy Multiple Domains for Local SEO?(updated)
If you’re thinking about buying extra domains like “keyword + town” to rank in more places, you’re not daft. You’ve…
-
The Six Types of SEO: Which Does Your Website Need in 2026?
If you’ve ever asked an agency or freelancer for “SEO help” and ended up walking away with what feels like…
-
What It Really Costs to Run a WordPress Website in 2026
Now that we have fully eased into 2026 I thought it was time to look again at the costs of…
-
Web Design Terminology Explained: A Comprehensive Glossary
Unfortunately in the world of web design it is true that both web designers and businesses can use terms and…
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The Three-Month Verdict: Lessons from Our WordPress Maintenance Experiment
Blog Audio: Read/listen time: 9 minutes A little over 3 months ago I set up a test website with no…
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Two Months In: Unraveling the Mysteries of WordPress Maintenance
Blog Audio: Read/listen time: 13 minutes A little over 2 months ago I set up a test website with no…
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Always on Call: The Perks of having a Web Designer on Retainer
Blog Audio: Read/listen time: 8 minutes If you carry out any part of your business activity online, which you probably…
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The big WordPress maintenance experiment: Let’s find out the truth
Blog Audio: Read/listen time: 7 minutes I’ve set up a test website with no intention of maintaining it. Will it…
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Ten Commandments for a Healthy WordPress Website
Blog Audio: Read/listen time: 6 minutes You already know that it is essential to keep your website maintained so I…
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Running websites: Why you need to routinely purge data from your website
Blog Audio: Read/listen time: 6 minutes It is easy to fall into the trap of thinking that once your website…
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From Birth to Beyond: The Life Cycle of a Modern Website
Blog Audio: Read/listen time: 9 minutes So, you have a lovely new website, fantastic, but do you know how long…
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Understanding the True Costs of Running a Website
Blog Audio: Read/listen time: 14 minutes If you run a website or are planning on bulding one, have you been…
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Guarding the Fortress: Why Your WordPress Site Needs a Maintenance Plan
WordPress typically makes it incredibly fast and straightforward to launch and manage a website, whether you are creating an internet…
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The Evergreen Challenge: Keeping Your WordPress Website in Tip-Top Shape
Content management systems make managing our websites and their content much easier. These content management systems are continuously updated to…
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Safety Nets: Crafting the Ultimate WordPress Backup Strategy
Blog Audio: Read/listen time: 22 minutes I think you’ll agree with me when I say: It’s very hard to have…
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Determining the Ideal Frequency for Website Updates and Maintenance
Are you unsure about how frequently you should maintain your website? The simple answer is that the more frequent you…
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After Your Website Goes Live: The Essential Next Steps
Fantastic, you have collaborated with your appointed web designer (possibly even us), created your content and your site has gone…
5. Case Studies
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Overworked PPC Campaign to Ringing Phone: How I Transformed Go Flow’s Google Ads Performance
If you’ve ever run Google Ads yourself or employed a PPC Manager, you’ll know this feeling: your ads are getting…