SEO & Technical Optimisation Services
Get found, get faster, and get more from your website.
If your website isn’t being seen in search results or is struggling with performance issues, it’s not working as hard as it should for your business. My SEO and technical optimisation services help small businesses, marketing teams, and agencies improve visibility, performance, and user experience.
Why Businesses Come to Me for SEO & Technical Optimisation
Many clients come to me after feeling stuck or disappointed by previous SEO efforts. Some have paid agencies but seen little movement in rankings or traffic.
Others have launched a new website only to find it invisible in search results, or they’re losing ground to competitors who seem to dominate every relevant keyword. In other cases, the site itself is the problem — slow to load, failing Core Web Vitals, or confusing for users and search engines alike.
My role is to uncover what’s really holding your site back and turn that frustration into measurable progress. I combine technical analysis with clear, actionable advice so you know exactly where to focus.
The outcome is a faster, more visible, and more stable website — one that performs better for your visitors and for search engines.
What do I do?
My SEO and technical optimisation services combine technical precision with practical, evidence-based improvements. You’ll get a clear plan, measurable results, and a faster, more visible website that performs better for both users and search engines.
Comprehensive SEO Audits
A complete review of content, structure, and on-page optimisation — highlighting hidden issues and opportunities.
Technical SEO Fixes
Resolve crawl errors, indexing problems, and architecture issues that block visibility or slow your site down.
Performance Optimisation
Improve site speed, Core Web Vitals, and hosting setup for faster loading and smoother user experience.
On-Page Optimisation
Refine headings, metadata, and internal linking to help search engines and visitors understand your content.
Keyword Research & Strategy
Identify search opportunities based on what your customers actually look for — not just high-volume keywords.
Ongoing Monitoring & Reporting
Regular updates on rankings, Core Web Vitals, and overall site health so you can see clear progress.
Tired of guessing why your website isn’t ranking or performing as it should?
Let’s take the uncertainty out of SEO. I’ll help you uncover what’s really holding your site back, fix the technical issues, and make sure your website is built to perform. Clear insights, measurable improvements, and no jargon — just practical results you can see.
The Process
1. Discovery & Audit
Review your current site performance, content, and technical health.
2. Strategy & Priorities
Highlight quick wins and longer-term SEO opportunities.
3. Implementation
Apply fixes directly or guide your team/agency to implement.
4. Monitoring & Optimisation
Track improvements, refine strategy, and adapt as needed.
5. Ongoing Support
Optional monthly reviews to keep you ahead of issues.
Frequently Asked Questions
Do you only work on WordPress SEO?
Primarily, yes — WordPress is my speciality. Most of my optimisation work involves WordPress websites, but the same technical principles apply across other platforms too. Whether your site is custom-built or CMS-based, I can review and advise on technical SEO and performance improvements.
Can you train my team in SEO basics?
Yes — I offer practical, hands-on mentoring so your team can manage day-to-day SEO confidently. Training often includes keyword strategy, content structure, and how to track performance using analytics and SEO tools. It’s ideal for small marketing teams managing their site in-house.
How quickly will I see results?
Some changes deliver impact right away. Fixing crawl errors, improving Core Web Vitals, or restructuring metadata can boost performance and visibility within days. Broader SEO improvements — like content optimisation and authority building — take longer but create lasting gains that compound over time.
Do you offer one-off audits or ongoing SEO support?
Both. Many clients start with a full SEO and technical audit to uncover quick wins and major issues. From there, you can choose a one-off implementation or an ongoing plan with regular reviews and progress reports. I adapt my approach to your goals and internal resources.
How much does SEO or technical optimisation cost?
Pricing depends on the scope of your website and the depth of analysis required. I start with a fixed-price audit so you have full clarity before any work begins. Most clients find the investment pays for itself quickly through improved rankings, faster site speed, and stronger conversion rates.
Can you work alongside my existing web designer or agency?
Absolutely. I often collaborate with agencies, developers, and in-house marketing teams. My role is to complement your existing setup — not replace it — by handling the specialist SEO and technical optimisation tasks that ensure your website performs at its best.
How do you measure results and track improvements?
Both. Some clients just need an audit and fixes; others want regular monitoring Each project begins with a benchmark report covering site speed, Core Web Vitals, and search visibility. After optimisation, I provide before-and-after comparisons showing clear improvements in load times, rankings, and engagement. I use trusted tools such as SE Ranking, Google Search Console, and GTmetrix to track progress and share transparent reports.optimisation.
What People Say…
Nicola Prichard“ICW Digital have been so impressive with the efficiency and thorough approach to our wordpress issues and event management. Thank you for getting us back on track Paul.”
Tuppeny Barn
Sharon Cane“His thoroughness was incredible, his attention to detail was outstanding, we could not have been more fortunate to choose him for his expertise & skills. Paul will be maintaining our website going forward for you will not find better or more trustworthy support.”
Business Owner – Knitters Attic
Julian Badley“Cannot emphasise to you all how much of a difference Paul has made to our marketing and enquiry chain. He’s worked for us now for around a year in the development of our website, SEO and marketing tools and the difference it’s made has been outstanding. He has our full trust.”
Business Owner
