PPC Management Services
Smarter ad campaigns, built for business results — not vanity metrics.
Running Google Ads can be overwhelming — endless keywords, confusing dashboards, and wasted spend. I help businesses cut through the noise with PPC campaigns that are structured, optimised, and focused on what matters: leads, sales, and growth.
What My PPC Management Covers
When you work with me, you don’t just get clicks — you get a clear, results-driven PPC strategy that’s structured around your goals, not guesswork.
I often work with small teams who need expert support without hiring in-house, or with businesses that have spent thousands on ads without seeing results. Many come to me after agency experiences that left them with confusing dashboards, wasted spend, and little to show as a result.
Whether you’re starting fresh, auditing existing campaigns, or trying to make sense of messy data, I’ll help you get control of your ad spend and turn wasted clicks into measurable growth.
Campaign Setup & Audits
Start with a solid foundation. I’ll design or review your campaign structure around your goals, budget, and audience — fixing inefficiencies and aligning everything for better performance.
Keyword Research & Strategy
Identify what really drives qualified traffic. I’ll map keywords to each stage of your funnel — from awareness to conversion — ensuring your ads reach the right people at the right time.
Ad Copy & Extensions
Great ads convert because they connect. I’ll write clear, conversion-focused copy and use ad extensions strategically to highlight your key selling points and improve click-through rates.
Bid & Budget Management
Your ad spend should work smarter, not harder. I’ll monitor bids, budgets, and competition to make sure every pound is allocated where it delivers the best return.
Ongoing Optimisation
Your campaigns are never left to “set and forget.” I continually refine targeting, creative, and bidding — turning insights into consistent performance improvements.
Conversion Tracking & Reporting
You’ll always know what’s working. My reports link ad spend directly to business results — no jargon, just clear insight into where your money is going and how it’s performing.
The Process
1. Discovery & Audit
I review your current account or goals, highlight wasted spend, and find quick wins.
2. Strategy & Setup
Campaigns are built around your customer funnel — from awareness to conversion.
3. Launch & Optimisation
Ads go live and are continually refined to cut wasted spend and improve performance.
4. Reporting & Insights
I provide clear, simple reports and highlight exactly what’s driving results.
5. Ongoing Growth
Together we scale what’s working, adjust to changes, and keep improving ROI.
Why Trust Me With Your PPC Campaign?
When your ad spend is on the line, you don’t just need someone who knows Google Ads — you need someone who understands how it fits into your wider marketing goals. That’s why I’m Google Ads Search Certified (click the logo for proof) and I use that knowlege to focus on structure, strategy, and clarity, not guesswork or wasted clicks.
I’ll make sure every pound you spend is working harder. Whether you need a quick campaign audit or long-term optimisation, you’ll get honest insights, clear communication, and measurable improvement.
Frequently Asked Questions
How much should I spend on Google Ads?
It depends on your goals and competition. I’ll give you a clear, tailored recommendation after reviewing your business and industry. But ultimately, I will work with your avaiable budget to get you the best results that I can.
Do you only work with Google Ads?
Yes. Google Ads is the most effective platform for SME’s and it is that platform that I am experienced with.
Can you take over an existing PPC account?
Absolutely. I usually begin with an audit to see what’s working and what isn’t, then restructure where needed and monitor any changes.
What industries do you work with?
I’ve managed campaigns for ecommerce, trades, services, and professional sectors. My process adapts to your business needs and isnt industry specific. Let’s talk to see if I’m a good fit for your industry.
How do you charge for PPC management?
I charge a clear monthly fee of £400, separate from your ad spend. This keeps my focus on improving results, not inflating budgets. Typically this is on ad spends of between £1.5k-£3k per month.